Grooming Time Guys, DCRAF - By Rana Daggubati

Long back one of my friends told me that he uses women’s-marketed skincare products because the men’s skincare products market was very small/ non-existent. I instantly questioned him – Do MEN need grooming products? That was around 15 years back when being COWBOYS style, used to be the rage amongst us and the urge to appear photogenic was missing.

This has been a familiar story with many MALES around. Question is why Males find it difficult to embrace grooming products? Simple reason - non-availability of specific and effective GROOMING Products because of which grooming seems a complex job to most of the males. Very sure most of males will not connect with buying and using “FAIR and LOVELY” and disclosing it in their circles.


However, over the time I realized that in order to feel "YOUNG", one should also look “YOUNG” and that’s how “modern” masculinity is giving way to receptiveness to the beauty world. And MEN have started to enter the earlier “Forbidden World” of Salons, and parlours to get that photoshopped look.


With DCRAF and DCRAF range of grooming products, the aim is to make ‘looking good’ simple for men through their effective products. DCRAF products are ideal for men who need to cleanse, moisturize, and protect their skin with minimum efforts. Ideal for guys like me who love to be outdoors. Check out the range of DCRAF products and how I felt on receiving the same, excited to finally embrace grooming products:

Bearded and well-groomed males’ faces on the product packaging catches the attention and distinctly conveys the DCRAF brand philosophy. 

1) Face Wash –

Our Skin has natural affinity for dust and while travelling throughout the day we attract dust and other harmful substances onto it.   


DCRAF Face wash gel is free of any scrub particles and 2-3 drops of gel gives enough lather for rejuvenating your face. Using this face wash after long day at work, certainly makes the face feel energised and refreshed. The subtle and mild aroma of the face wash sticks around for some time for a fresh feel. 

2) Moisturizer –

I go outside a lot and prefer to walk to next metro station, and this ensures contest exposure to Sun and Pollution. I always carry some skin cream as skin gets dry regularly. Dryness promotes wrinkles, so keeping your skin hydrated is crucial for keeping your skin youthful and healthy. 

There are variety of herbs for keeping skin hydrated. Likewise Red algae is a seaweed rich in protein, vitamins and antioxidants and its extract has medicinal properties to enhance skin elasticity, which results in a reduction of lines and wrinkles. Along with Red Algae extract, the moisturizer contains ingredients like Shea Butter and Tagetes extract which are known for moisturizing and healing properties.

You may feel the difference from day one.

3) Sunscreen – 

A good sunscreen will be the one which we can apply liberally and often, so it should be also affordable and still good for skin. DCRAF sunscreen spreads relatively quickly and easily and gets absorbed nicely.

As claimed, DCRAF Sunscreen along with providing UV protection, the sunscreen also ensures skin remains hydrated.

Although it contains added fragrance, it’s not strongly scented, which actually feels good unlike other strong scented sunscreens available. Looks like, it is time to get some half sleeve shirts, which have been missing till date because of skin darkening due to exposure to sunlight.

4) Face Serum –

A good face serum is made up of active nourishing ingredients, much higher than in face creams for that specific skin care. It is like a Cherry on the Cake, in addition of Face Wash, moisturizer and even sunscreen.

Niacinamide is a nutrient that helps skin in building proteins and offers protection against environmental damage. With anti-aging and retaining that youthful look my prime concern, DCRAF Face Serum perfectly fits the bill. To apply, just take 3-4 drops of the serum and massage gently on to the face. It is easy to use and sweet - smelling mild aroma sticks around for some time. The serum comes with a dropper for easy application and no wastage while tilting the bottle.

30 ML serum bottle is good for 30-40 days and you will see the difference in 7-10 days of applying the serum. I now realized applying face serum is independent of your age.

Last but not the least, I love the black bottle of serum, much alike the alluring appeal of "BLACK".


I may not be an expert on grooming products, but it was easy to select products from DCRAF site, as per the mentioned information. Complexity of selecting from “N” number of products based on “N” number of skins/ climate is simply not there, which I personally feel makes the task easy for MEN to select grooming products.


Best thing I noticed while working around DCRAF products is that all the products are 100% Vegan and AYUSH certified. Also instead of single products, one can select COMBO packs, which are more affordable as compared to single units. This is how I received the products, total 6 items carefully placed in 3 boxes.

Could have packed in one box as well. Appreciate the packing; as packing, which is the last activity for supplier, is the first impression to any customer. And Kudos to DCRAF team for packing without any single use plastic, like bubble wrap. 


DCRAF is an initiative by Rana Daggubati, who is credited with some critically acclaimed roles in cinema and is immensely popular for this action roles throughout India.

Getting that Tough image with some lovely appearance, it’s time for some make-up shake-up Guys…

Gaurav Verma

A passionate Traveler who wants to see the whole world before hanging his boots. Always ready to explore offbeat and hidden spots. MBA + Engineer from Ivy league colleges, Gaurav is much sought after for his choice of lifestyle activities and Brand promotional campaigns.

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